Steve Rontell Obituary – Death: Fresno California, Member of Colliers International, Steve Rontell Died by Suicide
Steve Rontell Obituary; Eddie Rontell, Jr., 18 May 1926 – 20 August 2014 On August 20, 2014, Eddie J. Rontell quietly passed away at home in the presence of his family. He was 88 years old. Ed was born in Fresno, California, to Italian immigrants Louis and Ida Rontell, who made their home on a small farm outside Easton.
Ed barely spent a few months at Washington Union High School before leaving early since his father had passed away too soon. He performed several farm labor jobs before joining the Fresno fire department at Hammer Field during World War II. After attempting to build an auto repair shop on Ventura Street and making a few car sales, Ed went on to become a successful automobile dealer in downtown Fresno for 53 years. He moved to the street of Divisadero.
He experimented with importing new automobile brands, including Borgward, Simca, Alfa Romeo, and Jaguar, while selling secondhand cars. Ed made his home for many years with a Volvo, a Datsun or a Nissan. Ed was the nation’s oldest original Datsun Nissan dealer and one of the oldest Volvo franchisees when he retired in 2002.
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Ed aimed for excellent customer service while operating a morally and ethically sound firm. The slogan for his company was “Rontell’s, A Trusted Name in Automobiles.”
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